The Change of Female's Role in the Society Essay

The Change of Female's Role in the Society - Essay Example Whatever the exact cause, women are assuming more roles in society. The traditional woman limited herself to household chores and nurturing children. The other role involved supporting her husband emotionally to ensure he succeeded in his projects. The males took care of more tasking responsibilities. Men provided families with basic needs and ensured security to their families. Boys learnt the responsibilities expected of them at a tender age. Society also instilled girls with values that made them better nurturers. According to Makow, the traditional woman assumed the passive role in a family. However, times have changed and the female role in the family, workplace, and society has changed. The modern female does not rely completely on the man for provision of basic needs and security, while she submits passively. Contrary to the traditional females, the modern woman seeks to have a voice in making family decisions. Although still a nurturer, she takes other responsibilities and de mands equal treatment from her husband. Women realize the need for shared responsibilities in times when most economies of the world are declining. In many societies, there is rising pressure to live comfortable lives and give children quality upbringing. In such societies, a man cannot fulfill such responsibilities singlehandedly. In a society that promotes equal education opportunities for all children regardless of being male or female, women cannot sit idle with their skills. Therefore, they seek job opportunities as their male counterparts. Therefore, women contribute to family progress financially. However, critics argue that this contribution comes at the price of neglecting their responsibility as nurturers. According to Walravens, the modern woman tries to strike a healthy balance between motherhood and career (2011:2). Some societies do not believe that a woman can run both, effectively. However, the era for working women is here and society should appreciate their contrib ution. The modern female competes for senior positions in the workplace. She is more confident and is ready to take up the challenging responsibility, traditionally reserved for men. The modern female has to rise over any inferiority and vie for leadership positions. According to a study in the United Kingdom, women have better qualities that would transform the leadership systems today (Hudson R&D, 2008:3). Women of the c-level proved to be better leaders; they displayed competitive decision-making, strategic planning and critical thinking and were result-oriented, just like men. Due to their ability to consider more typically female characteristics involving altruism and openness, they scored higher in leadership. Data like this should help society realize that women maybe the transformational leaders, society urgently needs. Women pursue any career of their interest and are proving efficient in their jobs. The female is more assertive in the society today. Women are more vocal in demanding equal treatment in society. The modern woman wants society to realize that time has proved tradition wrong and that she is not inferior to man. Society should accord females more respect and appreciation for the sacrifices they make to make families a success while they are pursuing demanding careers. More women engage in politics and demand equal representation in governments. The law provides for equal representation for women in parliaments. A good number of women today hold

A COMPARATIVE ANALYSIS OF PORE PRESSURE PREDICTION USING PORE PRESSURE Thesis

A COMPARATIVE ANALYSIS OF PORE PRESSURE PREDICTION USING PORE PRESSURE DATA FROM OFFSET WELLS FOR FUTURE WELL PLANNING - Thesis Example 2013; Francis 2013). The latest technologies will be applied in regards to methods and paradigms of the forecasting of the fracture gradient and the forecasting of the pore pressure. The most effective practices in the estimation of pore pressures from the seismic velocity information will be applied. The most effective methods which are used in the industry with regards to the approximation of the formation pressure will be explored. A great deal of the information which is collected in the discipline of well planning is derived from the well production crews. This thesis will incorporate a data base of information in addition to the information which is derived from a survey of the well production crews in order to validate the hypothesis. The well production crews are the initial source of information from which the conditions of the wells are derived. This thesis will also incorporate a database of information which is pressure directed from a diverse number of wells with different characteristics. These wells are found in deep water, offshore, swamp land and the Niger Delta environment. The data which is collected from the oil well production crews will be applied in order to ascertain the best practices for effective well drilling and maintenance. Well planning is the most substantial stage of the drilling engineering process. Well planning has the requisite of the application of engineering theories, the personal and organizational perspectives and the factors of experiential knowledge. Notwithstanding that well planning procedures may be different for different implementations within the petroleum exploration and extraction industry, the final outcome must be a cost avoidant hole, which satisfies industry and government safety requirements for the petroleum extraction engineer’s requisites for oil and gas extraction processes (Eren 2010). 2.

Leadership in corporate strategy Essay Example | Topics and Well Written Essays - 500 words

Leadership in corporate strategy - Essay Example But the modern concept of leadership has experienced sea change. The present standards of the industry focus on the fact that the strategy should come from within the organisation. There are certain limitations of the strategies getting out - sourced. Firstly, it limits the issues upon which such strategies are based and secondly, the out - sourced strategies are also limited by timeframe. Most importantly, the management of the organisation might not have any clue upon which the external consultants would have prepared the strategy. The companies of the present day are growing organically and so it is more than a requirement that the organisations have both the internal and the external factors analysed in the strategy. It is the own management and the leadership of any company that has the best idea about the vision and mission of the organisation. The other important factor is that the strategies and the leadership should be dynamic as the environments are changing every now and then. The leadership of the organisations should aptly understand the scope and the future trends. And for the purpose, the process of strategy formulation should be a continuous and never ending for the organisations. It is the Chief Executive Officer who is the head of the strategy formulation of any organisation assisted by other key members and the job should not ideally be outsourced as it is only the management of the organisation that can have the right knowledge about the vision, mission and the objectives of the company. Also , the internal rank holders have fair idea about the organisational politics and abilities which often becomes important differentiators. It can be well analysed from the case study that increasing emphasis are laid upon the real objectives of the businesses as the author puts stress upon the fact of identification of vision of the organisation. The strategy formulation and implementation is a thorough and continuous process and should

A COMPARATIVE ANALYSIS OF PORE PRESSURE PREDICTION USING PORE PRESSURE Thesis

A COMPARATIVE ANALYSIS OF PORE PRESSURE PREDICTION USING PORE PRESSURE DATA FROM OFFSET WELLS FOR FUTURE WELL PLANNING - Thesis Example 2013; Francis 2013). The latest technologies will be applied in regards to methods and paradigms of the forecasting of the fracture gradient and the forecasting of the pore pressure. The most effective practices in the estimation of pore pressures from the seismic velocity information will be applied. The most effective methods which are used in the industry with regards to the approximation of the formation pressure will be explored. A great deal of the information which is collected in the discipline of well planning is derived from the well production crews. This thesis will incorporate a data base of information in addition to the information which is derived from a survey of the well production crews in order to validate the hypothesis. The well production crews are the initial source of information from which the conditions of the wells are derived. This thesis will also incorporate a database of information which is pressure directed from a diverse number of wells with different characteristics. These wells are found in deep water, offshore, swamp land and the Niger Delta environment. The data which is collected from the oil well production crews will be applied in order to ascertain the best practices for effective well drilling and maintenance. Well planning is the most substantial stage of the drilling engineering process. Well planning has the requisite of the application of engineering theories, the personal and organizational perspectives and the factors of experiential knowledge. Notwithstanding that well planning procedures may be different for different implementations within the petroleum exploration and extraction industry, the final outcome must be a cost avoidant hole, which satisfies industry and government safety requirements for the petroleum extraction engineer’s requisites for oil and gas extraction processes (Eren 2010). 2.

Sympathy for the Devil Essay Example for Free

Sympathy for the Devil Essay The first thing that I noticed when I heard this song is how different it is from almost every other song that I have heard. The instruments used seem odd for The Rolling Stones, and rock songs in general. It starts off with a combination of drums and maracas, sounding like Brazilian samba music. Usually rock music has a 4/4 backbeat with a bass drum, but this song does not contain that attribute. There is no rhythm guitar but instead an electric bass and piano is used. The bass guitar is used to replace the rhythm guitar, lead guitarist Keith Richards also plays it, and so this may explain this. I’m going to start off by discussing the lyrics of the song and what they are about. I noticed that one of the lines â€Å"every cop is a criminal, and all the sinners saints† seems to suggest that the devil isn’t that bad, and that all people have some devil in them. There seems to be confusion of good and evil. The devil is portrayed as â€Å"a man of wealth and taste† and polite as well by greeting using â€Å"let me please introduce myself.† Another line, â€Å"hope you guess my name, but what’s puzzling is the nature of my game† intrigued me. This line is not the songwriter saying that I hope you guess that its me playing the devil, it means that the devil is saying I hope you can recognize me because I may be in disguise and I don’t do evil myself, I trick people into doing it for me. The difference between good and evil is a continuing theme throughout the song. Jesus Christ in mentioned and the devil says that he â€Å"stolen many a mans soul and faith.† The songwriter is not arguing Christian doctrine, he is using the devil as a symbol of how it works in the world and that we need to have our guards up because evil will be disguised and may not appear as obvious to us. This was analyzed from the lines â€Å"I watched with glee, while your kings and queens fought for ten decades for the gods they made.† Now I will discuss the music, the different sections, and how they evolve throughout the song. The track begins with a beat on one drum, and then congas are added as accents to the last beats of the line. Other instruments join in and it sounds like a jungle beat with Jagger howling in the background like a wolf, giving the impression of being in a dark jungle. As the beat continues, piano is introduced with a slow series of chords. This is when Jagger beings by singing: â€Å"please allow me to introduce myself, I’m a man of wealth and taste.† After the first four lines bass starts and it builds on the drum mix still going on in the background. The bass makes the song sound angry, and the bass doesn’t play a repetitive riff it seems to be improvised or played randomly. The first verse and chorus end with the pianist playing at an even pace, but when the second verse begins he starts playing faster and more frantic. The sound of the instruments matches the lyrics of the song, singing about overthrowing government and the blitzkrieg. At the third verse we can hear background vocals singing at the end of each line. These vocals add an eerie sound to the rhythmic instruments, and Jagger’s voice begins to crack on every word. The fourth verse is a guitar solo by Keith Richards and is not really following the beat. He goes from note to note, sliding his fingers across the strings, producing a noticeable sound and then a note is held for several beats. The guitar represents the character that is portrayed in the lyrics, unpredictable. After the guitar solo we hear the chorus, followed by another verse and the chorus again. All of the instruments are played together now and it all seems to be improvised, with no recognizable rhythm. The guitar and vocals play off each other nicely and then Jagger says: â€Å"can you guess my name?† referring to the devil. Finally the song fades away to an end. When I watched a live video of The Rolling Stones performing this song I noticed how into it the whole crowd was. â€Å"Sympathy For The Devil† is sort of like an anti-war anthem for people. The whole stage was lit up in red with lights and there was fog on the stage as well to add more emotion to the song. In 2003, The Stones released this as a maxi-single, with 4 versions of the song. The original was there, as well as remixes by The Neptunes, Fatboy Slim, and Full Phatt. The industrial band Laibach released an entire album containing different covers of this song. The character and tone of the covers are largely very different from the Stones’ version. In the opening track the lead singer sings/shouts in a very deep bass voice with a thick Slavic accent. One of their covers contains references to the violence at the Altamont raceway. In 1969 a fan was fatally stabbed during a performance of this song and they didn’t play it live for 7 years because of this.

Proton Was Incorporated In May Marketing Essay

Proton Was Incorporated In May Marketing Essay Introduction Proton was incorporated in May 7, 1983. Proton is Malaysias first national car maker company. Proton is a Malaysian automobile manufacturer headquartered in Subang Jaya and Shah Alam, Selangor, Malaysia, with a manufacturing plant in Tanjung Malim, Perak. It all began in 1979, Malaysias Father of Modernization, Tun Mahathir Mohamad, (the Deputy Prime Minister of Malaysia), mooted the idea of establishing an automotive assembling and manufacturing industry in our country. Proton successfully produced its Malaysias first car, the Proton Saga, which is commercially launched on July 9, 1985 by our prime minister who had originally conceived the idea of a Malaysian car (History of Proton Malaysia, 2010). Protons objectives include the development of indigenous research and development capabilities, world class manufacturing and production standards, design capabilities as well as a presence in the global market. To further cement their successes, they come out with the new model such as Persona, Exora, New Saga and Preve. According to Prime Minister Datuk Seri Najib Tun Razak, Proton Preve has been developed accordance with global standards of quality and safety (Proton unveils latest car model the Preve, 2012). Today, they are constantly seeking progress that drives PROTON as a brand that encompasses not only making the best cars, but embracing the values that comes with it. Currently, export is one of the mode entries that Proton is using to expand its market. For instance, Proton cars are making their mark internationally as competitive and innovative automobiles. They are now being exported to 50 countries including the highly competitive United Kingdom and continental European markets. In order to reach the commitment from customers, business associates, shareholders, government agencies, and employees, Proton is realizing its goal of being an internationally successful Malaysian automotive manufacturer. It is achieving this by being customer oriented and by producing competitively priced and innovative products. Besides that, Proton has agreed with Chinas carmaker company, Hawtai Motor Group Ltd on Memorandum of Understanding (MoU to gain collaboration in product development and give licensing on its current models to Hawtai Motor Group to be manufactured by Hawtai in China (Proton signs MoU with Chinas Hawtai Motor, 2011). Main purpose for this collaboration is to develop the new models by sharing the cost and joint design. This enables Proton to lower down their cost and discover the potential cross-supplying of components from local Malaysian vendors to China. Proton also has relationship with the Youngman Automobile Group located in China. Youngman Automobile Group has been buying the Gen2 model from Proton since 2007 and selling the model under its own brand name. Proton is an automobile technology that is the pride and symbol of Malaysian innovation and dedication. Proton is preparing ahead now, with a view to globalize throughout the world. They will be breaking new grounds, opening n ew markets, and delighting new customers. Current Expansions Joint Venture Proton Holdings Berhad has a joint venture with Chinas Hawtai Motor Group Ltd to extend their expansion to China. They had come out with an agreement of Memorandum of Understanding (MoU) with Chinas Hawtai Motor Group Ltd to explore collaboration in their product development that allow Malaysian car manufacturer to expand their business to China (Zaharin, 2011). Besides, Proton will also license its current models which are Proton Exora and the upcoming model presently coded P3-21A to Hawtai Motor Group. These two models will only sell in Chinese domestic market and there are under Hawtai brand and maybe with co-naming with Proton because they had joint venture to extend their brand to worldwide so that everyone in different country will know their brand (Zaharin, 2011). According to Proton Group Managing Director, Dato Sri Haji Syed Zainal Abidin, Proton are now concerning into new models that manufactured by Hawtai Motor Group and it is suitable to redevelop to act as the substitut e for existing Proton models so that the development and tooling costs will be shared by both companies (Proton signs MoU with Chinas Hawtai Motor, 2011). Partnership Proton-Lotus engineering is also having partnership with Youngman. Youngman is a family-owned company which is located in Jinhua, Zhejiang and now it has renamed itself as Engineered by Lotus. The car with the brand name of T5 SUV is the production of car upon the partnership between them. T5 SUV is the extended form of Gen-2 platform and it will use engines from Protons CPS upwards and will be priced in the range of RM 50,000 to RM 75,000. In order to going global, they also designed right-hand drive version and also left-hand version so that the model can be acceptable by all the nations and sold worldwide (Vong, 2012). Proton Holding Berhad is also carry out partnership with Mitsubishi Motors Corporation which is located in Japan. This partnership was found to be failing due to the lack of technology transfer in year 2005. Proton has established a 20 years old relationship with Mitsubishi, but in the end it still broke down (Tan, 2005). However, Proton and Mitsubishi still wish to extend their partnership option in year 2008. Upon the partnership, Mitsubishi will be able to deal with the development and production of all vehicles which is under Proton brand and Proton also allows building new Mitsubishi-based vehicles (Klose, 2008). Export    Since 1983, Proton has established its automotive position consistently in producing and exporting cars. Currently, Proton has risen to a level where it has exported to more than fifty countries which include traditional export markets such as United Kingdom, Asia and South America including Australia, Turkey, Russia, India, Laos, Egypt and Argentina. Other than that, Proton is also aggressively expanding their business in other countries including Middle East and South Africa (Gabilaia, 2001).  However, Proton  does not export cars in the United States because of strict American regulations (Aero, 2012  ). Proton started its international exporting in the late 1980 which exports from Malaysia to other right hand drive markets like New Zealand. However, it was not as success as compared to the United Kingdom so Proton had withdrawn from the New Zealand market in 1990 (Mandalina landy, 2009). When Proton first export of cars in Europe was started in 1988 where it exported to Republic of Ireland and a year later, they expand their export market to United Kingdom. There was a large unit of cars being exported to United Kingdom and Ireland in 1989 since the United Kingdom is the largest export market of Proton. They export the cars through its distributor in UK which is its subsidiary, Proton Cars (UK) Ltd. When Proton decided to export their car in UK, it shows a significantly improvement on the overall sales performance and increase in production units. According to Mandalina landy, Proton somewhat suffered poor quality product has made Protons image in UK being affected included the sale s of the car dropped 14 900 units in  1993  to 4 600 in  1998. In addition, Proton also has suffered for intensive competition from other countries in automotive industry such as Japanese and South Korean carmakers. Therefore, Proton is too rely on its major export market in United Kingdom, Proton can export to other European countries since the company has not much expansion towards European countries. Even though ASEAN Free Trade Area (AFTA) agreements has been reduced the trade of entry to ASEAN country makes Proton decided to make further expansion to ASEAN country (Mandalina landy, 2009) but it just with a small units of car exports to Singapore, Indonesia, Thailand, Brunei, Nepal, Pakistan, Philippines, Bangladesh, and Sri Lanka. Thus, it contributed to lower in term of Protons production and profitability. There are six original members of AFTA: Brunei Darussalam, Indonesia, Malaysia,  Philippines, Singapore and Thailand. Now AFTA has included 4 members which are Vietnam, Laos, Myammar and Cambodia (Gabilaia, 2001). According to Aero, Proton does not officially exported their car to Vietnam. Besides, South Africa is the second country after Singapore where Proton has exported Satria Neo (Thestar, 2006). Proton would still retain its status as a national carmaker, but they will be focusing on its export markets (Choong, 2012). This can help Proton to offset the poor sales pe rformance on other export markets such as european market. Generally, Proton enters into some other countrys market via signing a distributor agreement with local based distributor such as Indonesia, Thailand and Australia. Forward  integration  is one of the strategies in order for Proton to gain the ownership control of its distributor. Thus, through signing distributor agreement that Proton as owner and controller of the distributorship of Proton cars can increases its control over its distributor. Besides, countries with left hand driving culture such as Singapore and Australia, Proton are producing and exporting left-hand car models to enter the market whereas neighboring market such as Thailand and Indonesia, Proton are serving them with right hand drive model of cars. Since car exports  are contributing substantial revenues for Proton. Therefore,  from 2008 onwards, Proton plans to push for annual car exports to 100,000 within the next few years (Neil McDonald, 2006). Acquisition Due to a lack of technology transfer, Proton has ended partnership with its major supplier Mitsubishi Motor in 2004 (Alborz Fallah, 2007). However, it does not affect Proton much regarding the supply of component part since they had been acquired Lotus Cars Company in 1996. Through acquisition, Proton able to obtain an additional source of engineering and automotive expertise since Lotus is well known with its engineering design and technology knowhow. According to Gabilaia, Proton is doing research and development with Lotus engineering and Petronas Formula1 team in order to build their own national car with their own engine without relies on the some component part supplied by Mitsubishi. As Proton was lacking of competitiveness in domestic and international markets, several measures were taken to upgrade the company over the years. The turnaround point was through acquisition of Lotus by Proton, Proton  is gaining the advantages from lotus in term of a major RD house through the well regarded  Lotus  Engineering as well as enter into European market which have been traditionally less responsive to Proton. Since Proton did the usual mistake among late coming automakers exporting from the very start to expand to the most competitive markets in the global North, it had made Proton suffered poor image quality. Thus, Proton regain the opportunity to go after a completely different customer segment without eroding the Proton brand in European market through acquired Lotus (Abdur-Rahman Syed, 2011). Future Expansions Partnership Proton has expanded over 50 countries in the world but they have yet to capture a big presence in Asia nations. As we know, India has the worlds second largest population in nations after China. Proton should target India to expand their operations since Indias market is not as compact as China yet which is still very prospective. As the failure of developing a concrete partnership agreement between German automaker Volkswagen and Proton (Paul Tan, 2006), Proton should gain another partner to broaden their market. Thus, we suggest Proton to pursue a partnership with the Japanese car-maker, Maruti Suzuki, a subsidiary company of Suzuki Motor Corporations which is a carmaker leader in India. Maruti Suzuki is a leading automobile manufacturer and the market leader in India car segment. By having a partnership relationship with Maruti Suzuki, Proton can easily capture the Indian market by the existence of well brand reputation of Maruti Suzuki in India. Maruti Suzuki has established a highly profitable joint venture with the India government that creates nearly monopolistic trade in the Indian automobile market. This is also one of the reason why Maruti Suzuki able to become Indias largest passenger car company. Through this joint venture, Proton can avoid many complex regulatory procedures from government department while entering India market. On the other hand, in order to continually dominate India domestic car market opportunities, Proton can propose to Maruti Suzuki with its multi-purpose vehicle (MPV), Proton Exora to be launched to the India domestic market. Although Maruti Suzuki has its own MPV in India but the price is much higher than Proton Exora. Indias car market does not have much (MPV) with a lower price. Proton Exora can offer a lower price than other MPV cars currently existing in the market. The proposal is likely to be successful because the MPV cars price is much higher than Proton Exora. Besides, Proton can collaborate with Maruti Suzuki in making diesel-powered car. The demand for diesel-powered vehicles has surged in the country following the widening gap between prices of petrol and diesel. (Maruti Suzuki may not meet 10% sales growth target in FY13, 2012) The gap between prices of petrol and diesel widening from Rs9.83 to Rs25 now, obviously there has been a shift in demand towards diesel. Proton can support the manufacturing process of diesel car by exporting their technology from Malaysia to India. For example, Lotus Omnivore engine which offers a 10% increase in fuel efficiency compared to stratified direct injection engines. Based on Protons current practices, we know that Proton is exporting their cars to its major countries like United Kingdom. This practice indicates that their exporting strategy is too narrow because they just focus on exporting large units in one country. Proton should focus more in exporting large units of cars to ASEAN country like Indonesia, Thailand, Vietnam, Pakistan and so on. It is because these countries have the lower-cost based locations where it can provide low-rate of warehouse to put their cars (Hills, 2011). Moreover, it can also lower the paid for substantial costs of establishing manufacturing operation compared to United Kingdom (Hills, 2011). Another issue of exporting cars is the transportation costs; in which it requires high exporting cost to export car units to other countries (Hills, 2011). This will lead to low profitability and high expenses. Proton should try another mode entry instead of exporting, they can choose manufacture their car units regionally like wholly owned subsidiaries (Hills, 2011). Recently, Proton has selected a new entry mode like joint ventures with Chinas Hawtai Motor Group Ltd in China (Zaharin, 2011). The disadvantage of this practice is risky because it will reduce Protons controlling power to its partner (Hills, 2011). For example, Proton Exora and P3-21A only can sell in China and it is under Hawtai brand. It shows that Proton has no power to make any decision in China market. In addition, Proton would not have the full control over their partners. A good example, all models will be manufactured by Hawtai Motor Group for redeveloping to substitute Proton models in China (Zaharin, 2011). Furthermore, this practice would lead to battles and conflicts for control between the firms if their main objectives and goals are different and it may arise different point of views. For example, Proton Holding Berhad and Mitsubishi Motors Corporation where the partner give a slow pace of technology transfer and lead to end up their partnership in 2005 (Tan, 2005). This kind of problems would be serious if both of the firms are from different country due to the different views and perceptions. In order to prevent this problem arise, one of their partner must have a full controlling interest (Hills, 2011). Acquisition Acquisition is a good expansion strategy to be implemented but a suitable acquisition is vital in order to make profit. Acoording to Proton Cars Berhad managing director, Dato Syed Zainel, Proton is looking forward to be more export oriented in the future. Protons strategies dovetail particularly in the areas of quality enhancement and improvement, cost improvement and enhancement of production efficiency (Future plan- Proton, 2008). In my opinion, Proton should acquire carmaker which has more similarity of car category as Proton such as Mitsubishi. Instead of partnering with Mitsubishi, Proton should acquire their company since Proton is funded by government and has higher capital compared to Mitsubishi, a fully private owned company. Mitsubishi is also a well recognized carmaker company globally which can help Proton to boost up its brand name. Currently, Proton is already the partner of Mitsubishi Corporation under the partnership with EON Berhad since 2005 (Mitsubishi Motors, 2012). Mitsubishi is making losses in the European countries due to difficult operating environment and in debt-hit continent and is expecting to end manufacturing automobiles in Europe by end of 2012 (Loss-making Mitsubishi, 2012). This condition would be a favorable opportunity for Proton to acquire Mitsubishi. By acquiring Mitsubishi, Proton can gain benefit by sharing Mitsubishis global network to make exportation to uncovered regions such as North and South America, Africa and Oceania which are already the global network of Mitsubishi (Global Network Mitsubishi, 2012). In North America, Proton can export its car to countries like United States, Canada and Mexico which made up of high income (U.S.A), middle income (Canada) and lower income (Mexico) customers. With these varieties of income level, Proton should export cars of different price ranges to fulfill the American requirements. Currently, Proton does not export their cars to United States of America due to strict regulation of their government. By acquiring Mitsubishi, Proton can gain benefit by indirectly scheming into the American market. In Africa, Proton can export its car to countries like Zimbabwe, Nigeria and Kenya which mostly are made up of low income citizens which cannot afford expensive cars. Proton can produce cars which are of lower prices compared to prices of other carmaker companies offering them in the market to capture the African market. Meanwhile, Proton can scheme into customers that are not so fussy in countries like New Zealand and Palau in Oceania. Oceania societies are not very fussy in picking up car brand like Proton may be new to them but able to prosper at the same time. Other than using Mitsubishis global network to do exportation, Proton can get benefit by adopting Mitsubishis Japanese technology which is very innovative, effective and efficient. As we know, Proton often criticized for not being innovative enough in designing their car models. By acquiring Mitsubishi, Proton can gain full ownership of Mitsubishis Research and Development centre. Thus, Proton can send its local engineer to learn the Japanese innovation and technology. Mitsubishis technology also can benefits Proton by enhancing the quality and production efficiency of Protons car and making cost improvement As mentioned in the current expansion, Proton had acquired Lotus which has a strong market branding in the European continent (Lotus Purchased by Proton, 1996). Proton can use Mitsubishi technology to manufacture their cars and at the same time uses the Lotus branding to market their cars to the European continent to reposition both Mitsubishi and Proton among the European countries. By acquiring Mitsubishi in the future not only Proton can improve the production of their car in terms of quality but can also globalize our local brand across all continents. Conclusion In conclusion, Proton is an example of successful national car maker. Due to strong government support, Proton car became an icon of both personal and national success in Malaysia. Proton provides good quality and affordable car in order to encourage local residents to purchase and promote patriotism. There are plenty of ways of expanding a business. Proton has been expanding their business in other countries to fit the customers changing needs and also competing in this highly competitive market. The first current expansion strategy used by Proton is by exporting their product to other countries. Proton had successfully penetrated into United Kingdom, South America as well as Asian countries after meeting a number of challenges in terms of quality problems and regulations of other countries. Subsequently, acquisition is also one of the expansion strategies. Proton had acquired Lotus after ended its partnership with Mitsubishi. Proton is gaining the advantages from Lotus in term of a major RD and expertise to develop its own engine without relies on Mitsubishi. In 2011, proton has joint venture with Chinas Hawtai Motor Group Ltd to extend their expansion to China. Proton will license its current models which are Proton Exora and the upcoming model presently coded P3-21A to Hawtai Motor Group to extend their brand to worldwide so that everyone in different country can recognize their brand. Proton Holding Berhad was carrying out partnership with Mitsubishi Motors Corporation which is located in Japan. This partnership was a failure due to the lack of technology transfer in year 2005. On the other hand, we recommend Proton to pursue a potential collaboration with the Japanese car maker which is also the car maker leader in India, Maruti Suzuki. Maruti Suzuki is a leading automobile manufacturer, therefore it can easily capture the Indian market by the existence of well brand reputation in India. We also recommend Proton to collaborate with Maruti Suzuki in making diesel-powered car due to the reason of demand for diesel-powered vehicles has surged in the country following the widening gap between prices of petrol and diesel. Proton can also use acquisition for their future expansion. We recommend Proton to acquire Mitsubishi and use the Mitsubishi technology which can help in enhancing quality and productivity as well as cost improvement of Protons cars and at the same time uses the Lotus branding to market their cars to around the world. Mitsubishi also has a wide global network which they had already expended to all regions in the world. By acquiring Mitsubishi, Proton can benefit from using their global network to do exportation. To achieve an excellent result, Proton will have to constantly strive to be at the forefront of the industry. Proton also has to persistently improve its products and services in the wake of increasing competition in this market. Their mission is to dominate the pursuit of being the first choice of car making company for Automotive Products Services.

A Feminist Perspective of John Updikes A&P :: A&P Essays

A Feminist Perspective of Updike’s A&P Two Works Cited John Updike’s story, "A&P," starts off: "In walks three girls in nothing but bathing suits," and that pretty much sums it all up (Updike 1026). In the story, not only are the girls in bathing suits looked upon as sex objects, but other women are negatively viewed as witches, farm animals, or slaves. This story is about how a young man in the early 1960’s viewed women as a whole, including his own mother. At the beginning of the story Sammy complains about an older woman, a fifty-year-old "witch" with rouge on her cheekbones and no eyebrows, who is waiting to check out her groceries. She gets annoyed with Sammy because he is too busy drooling over the young flesh which has just walked in the door (Updike 1026). The first half-naked girl who walks into the A&P and catches Sammy’s eye is a chunky girl with a two-piece plaid bathing suit on that showed off her "sweet broad soft-looking can" (Updike l026). As if staring at this girl’s backside wasn’t enough, Sammy also noticed "those two crescents of white just under it, where the sun never seems to hit" (Updike 1026). How would this girl feel if she knew just how intensely this guy was scoping her out? Or better yet, how would you feel if someone’s eyes were glued to your backside when you were grocery shopping? That behavior, no matter what she was wearing, is totally unacceptable especially in a grocery store. Is Sammy at fault for not having any self control? It might be acceptable for this nineteen-year-old guy to check out a girl in her bathing suit; however, that would not have excused old McMahon, the deli guy, who patted his mouth and "sized up their joints" as the girls walked away from the counter (Updike 1027). "Goony-Goony," the next victim of Sammy’s intentional harassment, was presented in the story as a rather tall girl with "black hair that hadn’t quite frizzed right" for Sammy’s taste (Updike 1026). He found some reason not to be interested in this girl, probably because he was intimidated by her height. Obviously, perfection was not something he saw in anyone, except maybe the girl he referred to as "Queenie," who Sammy says, "has the nicest two scoops of vanilla breasts" he has ever seen (Updike 1028).